Let’s face it: no matter how great my product is I’m smart enough to realize that fashion is a very personal matter. Everyone has a different opinion of what they like and do not like when it comes to clothing. Certainly no two closets are alike. Taking a bold step in to the world of fashion definitely makes me a tad nervous at times.
Too many sleepless nights have been spent worrying about how our product is going to fit your child and look fashionable at the same time. For now we only have one style of BKJ jeans and one color/style of BKJ track pants to offer. In the future my goal is to have different style denim to fit the bigger, tall and thin kids such as the “skinny” type jeans as well as more relaxed cut to fit the huskier kids. Along with that we would have different colors and styles of track pants to offer as well.
Perhaps we will delve in to khaki style pants along with other kinds of denim jeans that are either faded or more stone washed as well as darker shades to give people more choices. Surely the more choices the better when it comes to fashion. The possibilities are endless as we all know. The main focus is trying to cater to what the currents trends are and ride the wave if at all possible.
A couple years ago the more faded style of denim was en vogue but now it seems that kids these days like the darker colors of denim – at least that is what my 8 & 10 year olds are telling me! All I know is that it can certainly make your head spin at times! To stay ahead you also have to be innovative and come up with new designs and choices that people will like.
Speaking of which, I truly hope people like the stretch waist band feature we have come up with. In earlier blogs you will read about the struggles I faced with trying to be innovative and frustrations encountered while trying to incorporate this feature in to my jeans. If anyone out there wants to comment and provide feedback on this it is most certainly welcome. Here are some more pics of the BKJ Denim Stretch waist band:
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We tried to be innovative and stylish with the track pant design as well. Nice clean white pin stripes down the side with accent hash stripes that seem to jump at you. The left leg has our BKJ trademark decoration that is embroidered and seems to pop as well. To me they are very fashionable and something the kids, and even adults, will be proud to wear. Definitely know I will be wearing them around town! Here is picture of our BKJ track pants:
So in the theme of being bold and innovative I met with my web design team this past week to make the Big Kidz Jeanz (https://bigkidzjeanz.com/ ) web site better. Within the next month or so you will hopefully see a new, more innovative design than what we currently have. My number one guy who has done a truly great job in giving me more than I could ask for is Alex Silverstein. His web company is called Unified Digital (http://unifieddigital.com/). I highly recommend them for any type of web development you may need along with a host of other services they provide. Alex had come recommended to me by several other companies in the Albany area he has worked with.
This past week Alex introduced me to another fellow by the name of Patrick and his company Newkey Media solutions. They are going to take my web site to the next level and enhance the design to make the BKJ web site look more professional. Alex did a super job getting me started but for an e-commerce type site that needs to be more visual he recommended Newkey to bring it up to the next level. In our meeting I looked at some of the web sites he has done and they are fantastic. I’m very excited to see what they can do for the Big Kidz Jeanz site. It is looking like late in September that we will be taking the bold step into the world of fashion and ready to sell some custom pants to fit your child!